Sometimes in business, you have to make tough choices about cost vs. benefit. For example, greeting cards were one of my best sellers during the holidays, but I actually made very little profit on them.
So, in my post titled Small Business Goals for 2016, I resolved to find a more cost-effective way to make cards that still retained their handmade look. Well, after a little trial and error, I’ve found a solution.
As the new year has begun, I’ve spent some time thinking about my vision for Wandering Paper Co. In my first blog post, I decided that after spending too much time overanalyzing, the best way to start this business was to just dive right in.
Well, I jumped in the deep end and am slowly learning to swim. Now that I’ve gotten started, it’s time to start asking tough questions about what’s worked and what hasn’t, what’s cost effective and what isn’t, and, since this is a side project, I have the luxury of asking myself what gives me joy and what doesn’t.
I’ve said it before and I’ll say it again: diving in is not my thing. So, forcing myself to take a leap of faith and start a print shop was no easy task. But, now I have a real, live shop and it had a great first month!
I’ve been overwhelmed by the amount of support I’ve received, and I’m so grateful to everyone who has liked, commented, shared, and purchased prints these past few weeks. My first month of business has flown by, and it’s been a huge learning experience! Here are a few good things about diving in:
“The secret to getting ahead is getting started.” —Mark Twain
My name is Alex, and I overanalyze. Sometimes it’s a good thing. I’m strategic, I’m deliberative, I consider all angles. Give me a problem and I’ll give you fifteen solutions, along with the pros and cons of each. I’m proud of my ability to strategize, but sometimes overthinking can stand in the way of creativity.